Davis Women in Business

Davis Women in Business (DWIB) is the largest professional organization at UC Davis. The club aims to provide quality opportunities that spark personal growth and professional development.

I’ve been a part of the Marketing and Design board for about 3 years now and had the opportunity to be a part of several projects to help promote the club’s events and recruitment seasons.

Here are a few of the graphic work and content I’ve created for the campaigns I participated in:

OWN It is a leadership conference designed to empower women to own their identities and pursue their own careers. The conference has panels that bring together multiple women of diverse backgrounds, professions, and experiences on one stage to unite under a vocational theme.

I presented my team with a few rough ideas I developed for potential covers. I was interested in using simple and abstract shapes because of how strong the colors were. I also felt the more simple the graphic, the more powerful the image of the girl could speak.

Unfortunately, this project got cut short because of COVID! I finalized the graphic of the girl whose body is formed with letters that spell "OWN IT". During OWN It 2021, we were able to use it on the cup merch we sent out in our packages!

I also helped design for the conference in 2021! Here is one of my designs that was featured on the front of the care packages we sent out to attendees.

I loved that we were using rockets in our campaign and didn't want to miss out on the opportunity to animate one for our marketing! For the "1 day till Recrutiment post", I created a short video using After Effects! First I created a storyboard and then developed it in the program.

For the back flyer, I thought it would be cool to utilize the rings in the solar sytem to visually organize the events taking place during recrutiment week. I sketched out my idea and then developed the final version on Illustrator.

Being a part of this team was one of my favorite parts of college! I gained a lot of personal development with challenging myself creatively and becoming comfortable communicating with others and handling tasks. I also practiced using different tools to strengthen my visual skills. Most importantly, I learned how capable women are at doing all of the things men do. To know that we are working towards breaking the barriers between men and women in the work field everyday encourages me to want to support and be involved in this movement. I know that we are more than capable and this club showed me that supporting other women together is a powerful and uplifting choice - there is always room for everyone!

To close, here is a clip of our Fall 2019 Recruitment Promo Video I created that celebrates how far women have come in all fields: