CU @ Home Logo

CU @ Home's purpose is to find students, particularly first-years, a home on campus by connecting them with on-campus organizations. This is in effort to help students define their purpose on campus at Columbia University.

This was a brand new club created by my brother while he was attending the university. He asked me to create a logo for this club. The only restriction was that the logo should be on brand with the university (and would have to be approved by them as well).

To get a sense of what direction to take with the logo, I looked through existing logos for organizations at Columbia University.

I liked the idea of using Columbia's crown as the frame of the logo and altering it to represent something that the University offers. This idea led me to want to make the crown represent a place. The intention of the club was to give a "home" inside of the university for students. I wanted to expand on that and incorporate the city of New York as well. Together, I wanted to convey to students the idea that both the university and this club can be thought of as their welcomed place and "home".

The final logo showcases the city of New York inside of the Columbia crown. The center of the logo showcases the “home” to highlight that aspect of the club’s purpose. As a whole, it represents that the club is a place that students are welcomed in at the University in New York.